BrightSun Technologies (Bright*Sun) aims to change the way Venture Capital and Private Equity firms source and track deals. Bright*Sun is designed to help find diamonds in the rough - deals that would otherwise be off investors' radars. To do this, the tool consumes tremendous amounts of data. News, company databases, information from incubators and university labs, and many more data sources are used as inputs into an algorithm that recommends investment ideas based on an investor's specific criteria.