CEB Iconoculture, Inc. offers consumer research and advisory services. The company provides consumer insights and strategic advisory services for Fortune 1000 companies, brands, and agency powerhouses in the United States and internationally. It offers advisory services; IconoIQ, an interactive searchable research hub; IconoCommunities that combine consumer-centric social networks with custom client services and research to give businesses a real-time read on consumers' innermost moods, mindsets, and motivations; and Custom Social Media Analysis, which allows users to customize their social media research by gathering data around a specific topic or brand name. The company also provides Global Custom Research that identifies global cultural trends affecting consumers in various countries; and custom consulting services. It offers services for various applications, such as new product ideation, brand planning, marketing strategy, research and insights, packaging, advertising, PR/communications, account planning, ideation/hypothesis support, and creative review. The company serves customers in various industries, such as agencies, automotive/transportation, beauty, consumer packaged goods, consumer electronics, fashion, financial services/insurance, food/beverage, health/wellness, healthcare, home/garden, media/entertainment, pharmaceutical, retail, sports/fitness, technology, telecommunications/wireless, and travel/leisure. CEB Iconoculture, Inc. was formerly known as iconoculture, inc. As a result of the acquisition opf iconoculture, inc. by by Corporate Executive Board Co., iconoculture, inc's name was changed. The company was founded in 1992 and is based in Minneapolis, Minnesota. As of May 7, 2010, CEB Iconoculture, Inc. operates as a subsidiary of CEB Inc.